In 90 days, learn how to go from "Dear Linguist" to become your clients' Go-To Translator

Go-To Translator: 90-Day Sprint is a structured program for freelance translators who want to be their clients' first call, so they can pick and choose among great projects each week. If you're ready to be valued again, join us.

Freelancers should be able to be picky. This is how you get there.

Join Go-To Translator — $197 CAD

You have real skills. You've been doing this long enough to know that you're good at what you do. But somewhere between having the skills and having a steady stream of quality work, something isn't clicking.

Maybe your LinkedIn profile doesn't quite reflect the professional you are today. Maybe you haven't gotten around to setting up a proper business email. Maybe you know you should be marketing yourself more consistently, but every time you sit down to do it, you're not sure where to start or you quit after a week or two.

And underneath all of that is this quiet, frustrating feeling that you should be further along by now.

You don't need more information. You need a structure that moves you forward, week by week, with someone in your corner who has actually done this.

That's why I built Go-To Translator: 90-Day Sprint.

Here's what changes in 90 days:

Month 1: Get Visible

You set up your professional presence the right way. Business name, professional email, optimized LinkedIn profile, and updated directory listings. Direct clients and agencies can find you. And when they do, they see someone who matches exactly who they're looking for.

Month 2: Get Credible

You build the credibility signals that matter. Follow your certification roadmap, highlight your specialized services, and showcase a clear professional identity that tells clients what you do and why you're the right choice. You stand out and stop looking like everyone else.

Month 3: Get Consistent

You've got a marketing system in place that you'll actually use. Your outreach tracker, connection strategy, and weekly rhythm will keep you visible even when you're busy with client work. The feast-or-famine cycle starts to break down.

What's included

The DEEP Launch Curriculum

Four structured modules built on my DEEP Portfolio Formula — Diversify, Elevate, Expand, Prosper. Each module includes the exact resources you need to take action. No searching, no guessing. The right tool shows up exactly when you need it.

Weekly Wins Sessions

Every Friday morning, you show up for a short focused session to share progress, troubleshoot obstacles, and stay accountable to the actions you've committed to. These sessions are the reason members actually follow through.

Monthly Group Coaching Call

One deeper call per month to work through strategy, challenges, and adjustments based on what's actually happening in your business. Your first call on July 10 is a live working session where you'll build your personal 90-day plan.

Quarterly Masterclass

A deep dive into one specific topic each quarter — certification, specialization, LinkedIn strategy, or whatever your cohort needs most. Included in your membership at no extra cost.

The Bilingual Heroes Community

A private community of translators doing the same work alongside you. Not a group that never gets used. A real, active group of peers who understand what you're dealing with because they're dealing with it too.

Your bonus stack

Five resources that remove the biggest early obstacles, so you don't lose momentum.

Bonus 1 — Business Identity Jumpstart. Choose your business name and domain quickly so you can move forward without losing weeks to overthinking.

Bonus 2 — Professional Email Setup Guide. Get your professional presence live in one sitting. Step-by-step, no Googling required.

Bonus 3 — LinkedIn Profile Optimization Checklist. Show up credibly where agencies are actually looking. Every section covered, nothing left to guess.

Bonus 4 — Find Your Next Agency Clients on LinkedIn. A pre-recorded workshop showing exactly how to find and connect with agencies, including connection message templates you can use right away.

Bonus 5 — The Outreach Tracker. The spreadsheet that turns random, inconsistent marketing into a system you can maintain even during your busiest weeks.

What BSA members are saying...

After working for more than 10 years as an in-house translator and interpreter, embarking on a freelance journey in a new country felt like a gigantic step. That all changed the day I joined BSA. Many language professionals believe the key to growth is simply getting more clients, but what I learned is that the real game-changer lies in diversifying your services — even with just one client.

Winnie Engola
Freelance Translator-Interpreter, English / French

I've been a BSA member for several months, and it's been a game-changer in preparing to launch my freelance business. One of the best parts is the sense of community and accountability. The Weekly Wins sessions help me get clarity and stay on track with my goals.

Kara Stelfox, C. Tran.
Certified Translator FR-EN

Signing up with BSA was my best business decision in a year that brought a precipitous decline in translation revenue. Through Catharine I learned how and why the industry was changing and have taken steps to reorient my business.

Clare Thorbes
Certified Translator FR-EN

Catharine Lailson

About Catharine

I stumbled into translation the way a lot of great things happen — sideways. I sat in a Starbucks with a borrowed laptop, translated a menu in an hour, got paid 100 pesos, and thought: this is it.

That was over 19 years ago. Since then I've built a freelance practice across translation, interpretation, and editing, passed my certifications on the first try, and served on the boards of ATINS and CTTIC. A few years ago I trained as a professional coach because I kept watching talented translators struggle with the exact problems I'd already figured out.

Go-To Translator is built on what actually works. Not theory. The practical steps I used in my own business and have coached others through inside BSA.

Certified Translator (ATINS, ATA | Certified Community Interpreter (ATINS) | Certified Professional Coach 

The Visibility Guarantee

Complete the Go-To Translator program — work through the modules, attend the calls, and submit your outreach tracker — and you will have a professional presence, optimized profiles, and an consistent marketing system in place by October 5.

If you do the work and don't have those things at the end of 90 days, I'll work with you one-on-one until you do.

No fine print. No gotchas. Just a commitment that this works when you work it.

Is this for you?

You're in the right place if:

  • You have some translation experience and at least a few clients, but income is still inconsistent
  • You know you need a more professional presence but haven't made it a priority yet
  • You've been meaning to market yourself more consistently but don't have a system
  • You work better with structure, accountability, and people doing the same work alongside you
  • You want to be your agencies' first call, not their backup option

This isn't the right fit if:

  • You're happy with your one or two favourite clients and don't want any more
  •  
  • You're already fully booked and not looking to grow
  • You want a course to watch on your own without any live interaction
  • You're not willing to show up and do the work

Go-To Translator: 90-Day Sprint

$197 CAD

Beta pricing is for this cohort only. The next cohort starts at $297 CAD.

One-time investment. Includes full program access, all live calls, the complete bonus stack, and 90 days inside the Bilingual Heroes community.

Want to keep going after 90 days? You'll have the opportunity to continue in BSA.

Join Go-To Translator — $197 CAD

Program starts July 7, 2026. Enrollment closes July 4. Limited to 20 participants.

Frequently asked questions

What can change in 90 days?

You already have the skills. You already speak the languages. What you need now is a professional presence that shows agencies who you are, and a marketing system that keeps you visible and top of mind for your clients even when you're busy.

Join Go-To Translator $197 CAD

20 beta spots. $197 CAD. Enrollment closes July 4. Program starts July 7.

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